How to Create Banner Ads on Doubleclick for Publishers

Doubleclick for Publishers an Intro

We use different type of techniques for internet marketing to promote the content and drive traffic towards a website or blog. Apart from several other available internet marketing options Google also provide DFP which is basically known Doubleclick for Publishers. Google provide this service in two possible options one DFP for small business which is free and other as a paid service with advanced features.

Here are some basic details of DFP for small business:

• Doubleclick for Publisher(DFP) is an Ad service from Google for Small Business. It is freely hosted ad service that provides various features which are very useful for managing and processing of online advertisements.
• To access its features, we need to integrate it with a website to show Ads.
• Free Ads service has a limited quota of Ad impressions per month for an account.

• set of Ad impressions per month.
• Each Ad is associated with a landing page URL that can be set up on DFP account for a certain time period.
• DFP account also provide monitoring of all stats including the no. of impressions, Click on ads, etc.

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