Worldwide social media users have crossed the 2 billion mark already, opening new avenues for businesses to use it as a robust platform for marketing. Social media is witnessing persistent growth, and marketers have been using it to reach out to masses with their products to tap into prospective buyers, improve customer service, increase brand value etc.
Different social media marketing platforms and how they will impact businesses
Facebook, Twitter, LinkedIn, Instagram and YouTube are among various social media marketing platforms that have been doing wonders for businesses by increasing profitability. Big data is set to become even bigger to provide marketers a deep insight into customers’ behavior through purchase history, comments on various products, content sharing, etc.
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