Is M-Commerce The New Frontier For E-Commerce?

Technological innovation has brought a revolution in how marketing and consumer engagement are perceived in retail sector. Availability of multiple shopping channels has impacted consumer behavior and provided easy ways to shop on the go. The power of M-commerce now is expected to have a strong impact on lives of millions of people in the nearest future.

A recent research estimates that almost half of online retail sales in the seven largest EU markets will happen on mobile devices by 2018. Online retail sales through mobile devices saw 47% year-over-year growth in mid-2014 compared to 10% for desktops. Retailers are also able to market their products in a better way with the help of innovative mobile tools like shopping apps, location-based services, and mobile wallets.

Reasons why more consumers are now trusting and adopting mobile retail are as follows:

• Security - With more secured online payment gateways, consumers now don’t worry a lot about frauds as they previously did.
• Ease* - Consumers no longer have to devote a lot of time traveling to a store to buy retail products of their favorite brands. Mobile sites, shopping apps etc. put them at such an ease that they can even shop while sitting on a couch at their homes.

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